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LOV NA MODNO BLAGO

Predstavite nam se ukratko. Ko su Natasa i Vanja?  Vredni amateri ovog segmenta, ali sa ozbiljnim backgroundom u modnoj industriji :) Ann Handley, možda najuticajniji marketinški stručnjak, je rekla: “Budite amater. Ne mora sve što radite da bude dobro, posebno u početku.” Možda zvuci otrcano, ali stvarno verujemo da je najbitnije da to bude nešto čemu ste stvarno posvećeni i u čemu uzivate, jer se to veoma lako ogleda u biznisu, i uspećete da prenesete deo te ljubavi i na vaše kupce/klijente ili relevantnu populaciju koju želite da imate za kupce. Kako ste došli do imena Such A Tavan?  Tavan je tako uobicajen prostor za odlaganje “nepotrebnih stvari”, tako da se I naziv nametnuo sam po sebi. A posto je...

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The Future of Fashion Is in the Past

For many style hounds, vintage and archival pieces make up the core of their wardrobe. Now, the fashion industry is beginning to catch up. A couple of years ago, if you wanted to find a pristine piece from Prada’s spring 1996 collection, a Tom Ford–era Gucci bag, or that one pair of Dries Van Noten silk trousers that have been haunting you for years, you would have had to rely on grit, patience, and exceptional luck. Scouring eBay and spending hours flicking through racks at consignment shops has long been a sport for the fashion-obsessed, but for many people, sourcing vintage and secondhand designer clothes seemed like a time- and money-consuming gamble with unfavorable odds. Bethann Hardison “I recently allowed...

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6 Reasons to buy used designer clothes

#1 Save The Environment What may be unfit for someone else might be perfect for you! The clothing industry is a pretty wasteful one and when you take into account of both the manufacturing process and the environmental costs involved in clothing that’s quickly thrown away and ends up in landfill is pretty frightening. Although landfill rates have been reducing in recent years, picking up second-hand designer clothing will survive many years to come and will reduce the overall impact on the planet.   #2 Save Yourself Money Let’s face it, nobody has an unlimited budget when it comes to clothing and if you are going to pick up any type of second-hand or used designer clothing, you are only...

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Va-va vintage – the rise and rise of resale

Expected to be worth $50bn by 2023, the pre-loved market deserves a second look.   In a warehouse in Tourcoing, on the French-Belgian border, sit hundreds of Hermès Birkin bags. There are also hundreds of Chanel 2.55 handbags, a bunch of Nike trainers and dozens of rails of clothes that are far more varied: Balenciaga sweaters jostle with lace Chloé dresses, alongside contemporary pieces by labels such as Ganni and Acne. Although often pristine, and frequently with hang-tags from department stores intact, none are new: they are some of the pieces offered for sale on Vestiaire Collective, a website that is part of the burgeoning and multifaceted business of second-hand clothes. More seductively termed “resale” or “pre-loved”, they comprise a...

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ŠKRINJA SA BLAGOM

Kako su pasionirane ljubiteljke vintage mode Vanja Kesić i Nataša Lizdek oduševile konceptom luksuznog komisiona Such A Tavan Razgovarao: Marko Mrkaja Fotografije: Profimedia Malo je prostora koji u Beogradu imaju tu sposobnost da vas transportuju u neki drugi svet ili vremensko razdoblje. Kada zakoračite u enterijer butika Such A Tavan istog trenutka ste odvedeni na stilsko putovanje. Vreme kao odrednica ne postoji, jer je isprepletano odevnim komadima i aksesoarima koji datiraju iz različitih godina i modnih kolekcija. Tako, rame uz rame na istoj polici nalazi se impresivno savršeno ukrojeno odelo kreatora Thierryja Muglera, kao svedok dekadentnim devedesetim i večernja haljina sa motivom srca iz vremena kada je Alber Elbaz bio kreativni direktor kuće Lanvin. Ono što im je zajedničko jeste...

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